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UX design + web development

Alumed

Role
UX design and front-end build
A MacBook on a light background showing alumed.mx: an aesthetic-medicine clinic, the headline “Medicina Estética Avanzada”, a before/after face image, and contact and booking buttons.

The problem

A premium aesthetic-medicine clinic needed a site that looks as exclusive as the practice itself, while loading instantly and staying easy for the team to edit. Those three pulls usually fight each other.

Context & constraints

  • A premium practice: the site is the clinic's calling card, and the team has to be able to run it themselves, without a developer.

Design decisions

The experience designed from scratch, no template.
A premium clinic can't look like an off-the-shelf theme; the exclusive feel had to be bespoke.
Lightweight, fully custom HTML, CSS and JavaScript on a tailored WordPress structure.
A hand-written frontend keeps it loading fast, while WordPress underneath leaves the site editable for a non-technical team.

The solution

A bespoke, fast-loading site on a WordPress structure the clinic's team runs themselves.

The top of alumed.mx live: the serif Medicina Estética Avanzada headline, WhatsApp and booking buttons, and the three areas of medical practice.
The live site: calm, premium typography with both contact routes visible from the first screen.
The alumed.mx services section: a numbered list of the most popular treatments beside a clinic photo, and the booking call to action.
Services as a readable numbered list rather than a card grid, with booking always one step away.
See it live

Reflection

The whole craft was reconciling three forces that usually exclude each other: an exclusive look, instant loading and easy editing.